infolocalmarketing.ie

Digital Marketing

It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change – Charles Darwin

Foreign brands often struggle to get the right ‘tone of voice’ and portray local Irish trends in their online channel content. Small local brands may struggle to afford the relevant expertise in this area and often find it time consuming and a significant drain on their existing resources.

Many brands have websites that are struggling to perform in the Irish digital space. Our team can build help develop your website or audit your existing platform, then assist with the ongoing improvement of the overall look and feel of your brand in this all important channel.

PPC can drive excellent traffic and can be a very effective sales channel. However, it also requires significant financial resource and potential exposure to losses if not managed correctly. The main challenge facing many travel brands is their ability to compete with cash rich multinational companies who have the inhouse resources required to dominate this channel. The LocalMarketing.ie team know whats required to manage a PPC campaign that will deliver efficient results versus overall spend.

Relevant content and solid SEO can make a huge difference in overall site performance that can be supported with a number of other strategies including Blogs, PR, social and e-mail campaigns. Companies should focus on building their Irish social and email databases in order to maintain regular contact with customers with engaging product updates and sales driven communications that will support the overall brand marketing strategy.

Our LocalMarketing.ie team understand the importance relevant content and good SEO. We also have lots of experience at creating attractive, branded social and e-newsletter campaigns backed up with local and national PR that will improve Irish customer engagement and deliver positive results. We will ensure your brand hits the right tone of voice and identifies with your target market in the digital space.

A strong Irish social media strategy can play a significant role in your company’s marketing plans. Used correctly it can create a strong brand connection with both existing and prospective Irish customers. The key to getting positive results from any social media campaign is to have a clear roadmap that supports other channel strategies and gets an engaging message out to the correct target market.

A customer email database is a really valuable asset to any business. Used effectively it can keep your audience informed with useful product updates, brand benefits and ultimately sales. The main e-newsletter challenges facing companies are the creation of attractive email design templates, engaging content, then the creation and maintenance of a consumer email database in line with General Data Protection Regulations (GDPR).

 

Digital Marketing Support Services:

  • Web Development
  • Content Audit and Strategy
  • Content Development and SLA Support.
  • PPC: Management & Support
  • SEO
  • Identify suitable social platforms.
  • Target the right customers.
  • Raise awareness of your brand.
  • Drive more traffic to your website.
  • Increase sales & conversion.
  • Improve turnover & margin.
  • Build customer loyalty.
  • Increase overall brand engagement.
  • Support brand sales strategies.

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Address

55 Medebawn, Dundalk, Co.Louth
Rep. of Ireland
Skype: lms-clem
Website: http://localmarketing.ie
Email: infolocalmarketing.ie